I actually really like the concept behind this Diesel marketing campaign. While the execution is not always perfect, the imagery, typography, and design are all strong. The binary opposition that Diesel sets up is compelling, for its so true that the many of the best, and even perhaps smartest, things in life are fundamentally stupid. Glenn Beck and Sarah Palin are stupid, in my opinion, but in response, we can be stupid in a better way. And any attempts to eliminate stupidity in one’s life will ultimately result in a greater stupidity. These “truisms” are highly reminiscent of Jenny Holzer, and also capture well what it means to celebrate youth.
Categories
-
Recent Posts
Archives
Art
Culture
Design
Fashion
Film
Friends
Music
Travel





























